Publicizing Honors and Achievements (Policy revision June 2005)
Tiered approach to awards publicity
| Activity | Audience | Example prizes |
|---|---|---|
| Press conference | National/International | Nobel Prize; Pulitzer Prize |
| Press release, post to web; Newswatch? | National/international, high-prestige prizes; unique or one of a small number presented | "Nobel equivalents:" Fields medal, Stockholm Water Prize; (UC Davis Teaching Prize) |
| Immediate brief release to media, follow up with Dateline feature | National significance | Election to National Academies |
| Prominent Dateline article, post to web, provide to local media | National/state significance | National Academies elections MacArthur Awards, Sloan Fellows, Guggenheim Fellows |
| Dateline "laurel-plus," (tip length) dependent on space; include in laurels release | State/regional | Major awards from societies within a discipline, e.g., ACS Jeppson Medal |
| Dateline laurel, include in laurels release | Local/campus | Awards and prizes from academic societies |
| College/Division/Department pubs to alumni, donors etc. | "Family and Friends" | Any and all faculty awards Student awards |
Student awards
Most student awards are not sufficiently newsworthy for a general news release. Exceptions can be considered on a case by case basis.
| Activity | Audience | Example prizes |
|---|---|---|
| Press release | National significance and wide public interest | Highly significant, newsworthy honors, typically unique or a very small number awarded (considered on a case by case basis). Eg, Black Engineer of the Year |
| Prominent Dateline article, post to web, provide to local media | National significance | Highly prestigious, nationally recognized scholarships, eg Rhodes, Marshall, Goldwater. |
| "Hometown" news brief provided to local media | "Family and Friends" | Significant awards to students who are residents of the Sacramento/Davis region (considered on a case by case basis). |
| College/Division/Department pubs to alumni, donors etc. | "Family and Friends" | Most student awards |