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University Communications > Campus Community > Fundraising Editorial Guidelines > Donor story matrix

Fundraising Editorial Guidelines: Donor story matrix

The table below lists some of the most common media activities that University Communications coordinates for specific audiences. The type of stories that would warrant these media activities are outlined as a general guideline. We always check with the appropriate development officer and individuals in University Development prior to publishing a story.

Activity	Audience	Gift and Donor Guidelines
Press conference, donor event, prominent Dateline article, UC Davis alumni magazine article, web posting	National/International	Historic gift to UC Davis (gift is largest in university's history, or donor is well-known and giving a large amount of money.)
Press Release, Web Posting, Newswatch, prominent Dateline article, UC Davis alumni magazine article, web posting	National/International	$50M + gift Large gift to fund visible research or project Gift from a foundation or corporation that doesn't typically give Donor is a well-known national or international figure
Prominent Dateline article, UC Davis alumni magazine article, web posting, provide to local media	National/State	$1M+ gift with interesting story of donor motivation $10M+ gift Donor is well known locally Gift is first of its kind Gift funds new research or institute Kickoff of major fundraising campaign
Shorter Dateline article, Recent Gifts mention, UC Davis alumni magazine article, web posting	Local/Campus	Gift goes to a unique research project Gift goes to a unique individual/team Donor motivation is interesting or newsworthy Manner of the gift was interesting (art sale, auction on eBay, etc.)
Dateline Recent Gifts mention, Cornerstones Gift Sampling inclusion, web posting	Local/Campus	Donor is interesting Gift is interesting Motivation is interesting Impact of gift is interesting
Inclusion in development collateral, case statements, web posting	National/International	Impact of gift is aligned with future fundraising goals Gift illustrates the type of gift or donor we want to focus on for a specific fundraising activity Donor is well-known
Inclusion in departmental newsletters, brochures, web posting	School/unit-specific audience	If Development Communications determines the donor story would not be best utilized in the broader sense, schools and units can publicize stories through their own channels, such as newsletters and brochures.