Guidelines for Media Calendars
When you have an upcoming event that you believe is newsworthy enough to interest regional media, help us at the UC Davis News Service by providing the following information. Send your information to newsservice@ucdavis.edu.
Media calendars, which are limited to no more than 150 words, are sent out to the Sacramento television, radio and print media.
What is the title of your event?
Type of event
- lecture
- panel discussion
- performance
- festival (e.g. La Raza Culture Days)
- conference
What makes it newsworthy?
- Is it unusual?
- Does it address a pressing topic in the media, such as flooding or evolution politics?
- Does it feature a prominent speaker?)
Date, time and place of your event
- Date of event
- Start and end times
- Key times in program (e.g. speech begins at 6:30 p.m.)
- Location of event (please include street address and city for off-campus events)
Expected attendance
For each speaker that you want to publicize, provide:
- Name
- Title
- Organization
- Location
- Any book written pertinent to the topic
- Any affiliation to campus
Is this event open to the public, or are we just inviting the media to GET coverage?
Are there any good visuals for television?
For more information
- Who can people call or e-mail for more information? This is essential. Provide a name, a phone number or e-mail address.
- Is there an event Web site or Web page for which we can publish the address?
- Who will serve as a contact for members of the media with questions? Provide a name, phone number and e-mail address.
- Who may the News Service contact for more information?