Marketing
University Communications' marketing unit develops and implements research-based strategies for communications and marketing at UC Davis. Its functions include integrated marketing planning, message development, branding, development communications and market research. Marketing also provides consultation services to campus constituents and comprehensive support for major campus initiatives.
Services
University marketing
- Plan, coordinate and implement integrated marketing program for the university
- Establish and manage brand messaging and market research
- Plan advertising and promotional publications
Campus consultation
- Consult with campus constituencies on communications and marketing strategies
- Provide comprehensive communication, marketing and research consulting services for major campus initiatives
Development marketing
- Create and execute communications and marketing plans in support of UC Davis fundraising initiatives
Marketing Toolkit
- Access to tools and information for more effective communications
Our staff
J. Elizabeth Smith, Director of Marketing Communications, (530) 752-0506
(Since September 2005)
- Duties: Develop and implement a new integrated marketing program for UC Davis
- Background: Joined UC Davis from Northwestern University, where she was the first director of marketing and communications Northwestern Alumni Association and director of donor relations; also has served as a public relations senior account executive for high-tech and green industries in Chicago; manager of corporate communications and employee communications for the First Data Corp. in Atlanta; Web producer for the Atlanta Journal-Constitution during the Olympic Games
- Education: B.A. in Journalism, Auburn University; M.S. In Integrated Marketing Communications, Northwestern University
Tom Hinds, Development and Campaign Communications Manager, (530) 752-8694
(Since 2001)
- Duties: Develop and implement a new integrated marketing program for UC Davis
- Background: Strategizes, plans, directs and implements all aspects of the university's development communications program
- Other UC Davis posts: Marketing coordinator for UC Davis Undergraduate Admissions August 2002-April 2006
- Background: 12 years in communications and marketing: Editor-in-chief of Schwann Publications; senior/channel editor for Verde Media and Atevo.com; editor for Ulysses Press
- Education: Education: B.A. (with focus on English and communications), The Evergreen State College, Olympia, Wash.