News Service: Media training workshops: 2007-2008 schedule
UC Davis University Communications offers Media Training I and Advanced Media Training workshops. These sessions are customized for our scientists, faculty, staff and students.
Media Training I
This full-day interactive session is customized for scientists, faculty, staff and students of UC Davis, and covers the benefits and risks of working with the news media, including strategies for accommodating the differing methods of print and broadcast journalists. Participants will learn what to do when a reporter calls, as well as their rights to obtain information from the news media before agreeing to an interview. A series of exercises will teach participants how to prepare for a successful interview and how to develop strategic media messages and talking points for public presentations. Instruction is provided on general public speaking skills as well as on-camera techniques. The course will also cover the topic of public versus protected information, and offer tips for handling crisis communications. Techniques are demonstrated through a series of exercises including critiqued on-camera interviews. Topics covered through on-camera exercises will include message development, speaking to a group and aggressive interviews.
Dates: 2007–08
- Wednesday, October 10
- Wednesday, November 14
- Thursday, January 17
- Wednesday, February 13
- Thursday, May 8
Time: 8:30 a.m. to 4:30 p.m.
Cost: $35, covers catered lunch, beverages, materials, room charges (please note that cancellations made less than one week in advance of the scheduled class date will still be charged the entire class fee).
Place: All workshops will be held in the Alumni and Visitors Center, West Conference Room, unless otherwise noted.
Instructors
- Paul Pfotenhauer, UC Davis News Service broadcast specialist and former broadcast reporter, producer and anchor
- Lisa Lapin, assistant vice chancellor for University Communications, former News Service director, newspaper editor and reporter
Registration: Contact Paul Pfotenhauer at (530) 752-6397 or . Enrollment in Media Training I is limited to eight participants per session.
Advanced Media Training
This three-hour program is for those who have completed the primary media training workshop and are seeking more practice with media interviews and public speaking situations. Topics covered through on-camera exercises will include message development, speaking to a group and aggressive interviews.
Dates: 2007–08
- Thursday, December 6
- Thursday, March 13
- Thursday, April 10
Time: 9 a.m. to noon
Instructors
- Paul Pfotenhauer, UC Davis News Service broadcast specialist and former broadcast reporter, producer and anchor
- Mitchel Benson, News Service director, former state communications director and newspaper reporter