Publication Standards: Logo, Seal and Aggie Athletic Marks
Usage guidelines
All variances of names and visual representations of the University of California, Davis are considered UC Davis "trademarks." UC Davis trademarks are the exclusive property of The Regents of the University of California. The marks include any trademark, service mark, name, logo, insignia, seal, design, or other symbol or device associated with or referring to UC Davis. Also included are any word, phrase, or image that implies association with the University, such as "Go Ags!"
The University owns these trademarks and carefully manages their use. Any commercial use of UC Davis marks requires licensing and payment of royalties. For information on licensing UC Davis trademarks, contact the trademark licensing coordinator in the Office of Student Affairs, at (530) 752-2026, or ucdavislogos@ucdavis.edu.
For hints on how to use the logos, seals and marks for the Web and other publications and products, please download the UC Davis Logos and Marks style guide. This document is an Adobe Acrobat™ file. To view it you will need the Adobe Acrobat Reader from Adobe Systems.
Please read these usage guidelines before using any of these trademarks:
Use of UC Davis Trademarks on Web Pages
Allowable uses: Web pages owned by the following groups are allowed to use UC Davis trademarks:
- UC Davis academic and administrative units
- Officially recognized campus organizations, as defined in P&P Section 270-05
Not allowed: Personal Web pages (of faculty, staff or students) may not use UC Davis logos, seals or other campus trademarks.
Guidelines for Use of UC Davis Trademarks on Campus Organization Web Sites
- Use of the University name must be consistent with applicable policies for the organization:
- For constituent groups, campus interest groups, student governments, registered student organizations and sports clubs, see PPM Sections 270-05, -06, -07 and -08.
- The Web page content may not include language or images that are offensive or otherwise reflect inappropriately on UC Davis.
- The name, logos or marks may not be used in conjunction with commercial advertising except as expressly permitted on non-.edu-domain campus Web pages by the executive vice chancellor and provost.
- The marks may be enlarged or reduced, but not altered in any other way.
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